With a 360° view of your business objectives, we develop a comprehensive digital strategy that has been data-validated. We communicate and integrate seamlessly with your team to ensure that all parties are moving in the same direction. Consider us an extension of your marketing team.
Channels and strategies for digital marketing
Digital marketing refers to a variety of strategies that make use of online channels and digital technologies. The following are the most common digital marketing strategies:
Search engine optimization (SEO): SEO helps your website rank high in search results for relevant keywords, increasing both the quantity and quality of traffic to your website.
Pay-per-click (PPC) advertising: PPC ads are online advertisements that appear as paid search results on search engine results pages, as social media ads on social media platforms, and as display ads on other websites. You set a budget for PPC management and PPC ads, and your budget is only depleted based on clicks.
Social media marketing : entails having a presence on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. A company or individual can raise brand awareness and engage with their audience by posting on social media on a regular basis.
Content marketing: is the practise of creating website content in order to drive traffic, raise brand awareness, and eventually drive leads and sales. Blog posts, whitepapers, infographics, and videos are examples of content types.
Email marketing: entails sending subscribers and customers email newsletters, promotional emails, and other email campaigns. A company or business can use email marketing to nurture leads, stay top of mind, and raise brand awareness.